Snoop Dogg R&G (Rhythm & Gangsta) The Masterpiece

When will hip-hop heads realise that less is more. Take Snoop Dogg for instance, or Da Bigg Boss Dogg as he’s taken to calling himself.

Despite creating a natty new genre, R&G (renaming gangsta rap really, but what’s the diff?), he turns an almost-masterpiece into an overdone, above-average piece. No matter how much one loves witty, well-constructed rhyme schemes set to strutting soul sonics, after track 18 it all tends to blend

Still, if you don’t mind flicking the fast-forward, there’s enough hot shizzle to keep you returning for more. Taking a break from the predominately ’70s-tinged soundtrack, Lil Jon’s ‘Step You Game Up’, with its ear-piercing keys and chaotic chorus, is classic crunk. And just when you thought The Neptunes shit had gone, well, shit, they deliver ‘Drop It Like It’s Hot’: back-breaking beatbox, barely a melody and hardly any hook, Brilliant.

Snoop is still no lyrical slouch either. Granted, it’s mainly beatch and bling braggadocio, but few do it with as much salacious savoir faire as the Dogg. Refreshingly, too, Snoop Dogg offers glimpses into a more sombre side, particularly on the introspective ‘Ups And Down’.

While other rappers retire at rapid rates, Snoop Dogg eases ever deeper into his Doggfather role of rap don. Hattie Collins

Snoop Dogg R&G (Rhythm & Gangsta): The Masterpiece

Studio album by Snoop Dogg
Released November 16, 2004
Recorded 2003–04
Genre Hip hop
Length 77:41

Label
Doggystyle, Star Trak, Geffen

Snoop Dogg chronology
Paid tha Cost to Be da Boss (2002)
R&G (Rhythm & Gangsta): The Masterpiece (2004)
Tha Blue Carpet Treatment (2006)

© NME 20 Nov 2004

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